What this report shows
Meta paid social campaigns ran on two North America dates — Chicago and Montreal (Show 2). The tour table shows all 25 confirmed final results. The Chicago and Montreal tabs each contain two charts: a full weekly view to show the dramatic velocity spike in context, followed by a daily breakdown of the ad window itself.
The headline finding
Chicago's organic weekly rate was ~30 tickets/week for 4 months. The combined ad weeks produced 96 and 191 tickets respectively — a spike that is impossible to miss on the weekly chart. Montreal Show 2's single ad week produced 187 tickets vs a pre-campaign weekly average of ~33.
Tour context
The 23 shows without Meta advertising averaged 63.8% capacity at final count. Both ad-supported shows had been tracking below that average before campaigns launched. The weekly charts make this context clear — a long flat organic baseline followed by an unmistakeable spike exactly when ads went live.
Data sources
Tour figures from the official NA finals report. Chicago daily figures from box office audit PDFs (Total Sales column, paid tickets only). Montreal daily from promoter daily reports. Montreal Show 1 (Apr 26) — no ads ran. It sold out 100% on organic demand and is shown in the tour table for context only.
| Date | City | Venue | Cap | Final sold | % Capacity |
|---|
The weekly chart shows the full picture — 16 weeks of flat organic sales (avg ~30/week) followed by three ad-period bars that dwarf everything before them. The first bar (Apr 23) captures the first ~24 hours; the second (Apr 23–27) shows the first full ad period; the third (Apr 27–30) continues the campaign; the fourth covers Apr 30 to the confirmed final. The daily breakdown beneath it zooms into those 8 days, showing each day's tickets sold alongside the daily ad spend. Apr 29 shows zero spend (campaign paused that day) yet 13 tickets still sold — organic momentum maintained by the campaign.
Show 1 (Apr 26, MTELUS) sold out at 100% entirely through organic demand — no Meta campaigns were run for it. The sell-out demonstrates strong existing audience demand in Montreal, which makes the Show 2 ad performance even more meaningful: the same audience was willing to come back for a second night, and ads successfully activated that demand. The weekly chart below shows Show 2's long organic flatline followed by the ad-period spike. The daily breakdown shows the 3 available daily snapshots during the campaign.