What this report shows
This deck presents Meta paid social ad performance across every Avenoir tour date where campaigns were active. For each show, weekly ticket sales are plotted alongside weekly ad spend — enabling direct visual correlation between campaign activity and sales velocity.
The consistent finding
Across every single show — EU, Asia, and UK — the pattern is identical: when ads run, sales accelerate. When ads pause, sales return to baseline. Uplifts range from +58% to +630% above organic baseline across 13 shows in 8 territories.
How shows are ranked
Shows are ordered by percentage uplift in weekly sales velocity during the campaign window vs the pre-campaign organic baseline. This isolates the direct ad impact, independent of venue size or total ticket volume.
Territory colour coding
Tabs are colour-coded: blue = EU, gold = Asia, green = UK. Use the filter buttons top-right to highlight a territory while preserving the full performance ranking order.